Barry O’Brien OAM
- Atomic 212)


A Superbrand is real quality, best in class, market dominance, brands that are always ahead of the competition, consistent, a brand that can reinvent itself when it needs to, a brand that is profitable for its shareholders, sought after by the consumer, a brand that can define the consumer in so many ways.

Superbrands  – many would love the name, but ultimately it’s the consumer who decides if you are worthy of the title!

Superbrands to my thinking are like icons in the marketing world, they have delivered on many fronts to be given this status.